Swara Overseas Private Limited

2-3 April, 2025

Swara Overseas Pvt. Ltd. Explores Kenya’s Retail Future at Retrak Retail Summit 2025

Swara Overseas Pvt. Ltd., a trusted exporter of rice, lentils, spices, and edible oils, proudly participated in the Retrak Retail Summit 2025, hosted on April 2nd and 3rd at the Sarit Expo Centre, Nairobi.

Organised by the Retail Trade Association of Kenya (RETRAK), the summit focused on the transformation of Kenya’s retail sector, spotlighting the increasing role of artificial intelligence, digital ecosystems, and technology-driven customer engagement. Industry leaders highlighted how data-powered marketing, AI-enabled analytics, and seamless integration of online and offline experiences are reshaping consumer behavior across East Africa.

For Swara Overseas, the event was a timely opportunity to align with Kenya’s rapidly evolving retail ecosystem. With East Africa’s retail industry embracing intelligent technologies such as smart POS systems, automated inventory tools, and dynamic digital signage, the summit offered valuable insights into shaping engagement strategies and preparing for shifting market expectations.

Equally important were conversations around building sustainable growth models, which included discussions on workforce upskilling, responsible data protection, food redistribution, and enhanced retail security. These themes resonated with Swara Overseas’ own values of resilience, quality assurance, and customer trust in every aspect of trade.

Through its participation, Swara Overseas not only strengthened connections with Kenya’s retail community but also explored meaningful collaborations that will drive its long-term vision of delivering authentic, high-quality products to global consumers. The summit highlighted the strong potential for partnerships that integrate digital transformation with food security and ethical business practices.

We extend our sincere gratitude to RETRAK for hosting such an enriching forum and look forward to continued collaboration that supports East Africa’s thriving retail sector while enhancing global trade connectivity.